Executive Team

Executive Team


Ian Audsley

Chief Executive Officer & Executive Director

Ian Audsley has over 30 years’ experience in the free to air television industry. He was appointed Chief Executive Officer of Prime in 2010 and quickly set about restructuring the business to improve its financial performance, and repositioned the television division as the leading regional television broadcaster in Australia.

Ian has a long and credentialed pedigree in media, having held the position of Executive Director of Mediaworks TV New Zealand, Chief Operating Officer at Nine Network Australia and General Manager Operations, Seven Network.


John Palisi

Chief Financial Officer & Company Secretary

John Palisi joined Prime in 2012. He is a chartered accountant with over 20 years’ experience. He has a Bachelor of Economics from the Australian National University and a Masters of Commerce from University of Southern Queensland.

Prior to joining Prime John spent 5 years as Chief Financial Officer with ASX-listed Electro Optic Systems Limited, a company operating in the military defense sector.


Dave Walker

Group General Manager Sales and Marketing

Dave Walker joined Prime in 2010 and has developed the sales organisation to be recognised as regional television’s number one sales team offering integrated, multi-platform media solutions to regional advertisers.

Prior to joining Prime, Dave was Head of Advertising Sales for Television New Zealand (TVNZ), and was part of the leadership team that transformed TVNZ from a single screen business to a multi- screen digital business that launched new digital channels and catch-up TV services.

With prior senior executive experience in advertising agencies on both sides of the Tasman, Dave has a deep understanding of the requirements of both the advertiser and the broadcaster.