Company Profile

Company Profile

The Prime Network, the precursor to PRIME7, was founded in 1986. Since television aggregation in 1989, PRIME has acquired television licences in Western Australia – the Golden West Network – and in Mildura/Sunraysia.

Reaching a potential audience of over 5.5 million people, PRIME’s viewing area covers regional northern and southern New South Wales, the Australian Capital Territory, Victoria, the Gold Coast area of south eastern Queensland and all of regional Western Australia.

PRIME owns (in a joint venture arrangement with WIN Television) free-to-air commercial television licences in Mildura and regional Western Australia, where it broadcasts Nine Entertainment programming. PRIME also owns and operates the datacasting television service, iShopTV.

PRIME has established itself as the leading television network in its broadcast markets. It makes a significant investment in local news programming and provides valuable community airtime sponsorships to support and assist community endeavours.

PRIME is a significant employer of regional Australians with offices stretching from the Gold Coast, throughout many major cities and towns in regional NSW and Victoria, and across regional Western Australia to Geraldton.

PRIME’s revenues are sourced from television advertising air time. Sales teams based in the capital cities service major national advertisers. In regional Australia, PRIME’s local sales teams work collaboratively with local clients to provide them with the most powerful and influential advertising opportunity in regional Australia. PRIME’s national sales division, Seven Affiliate Sales, also represents Seven Queensland and TVNZ in Australia.

Core Values

Prime Media abides by the following core values as guiding principles to achieve business outcomes:

  • we are committed to sharing the stories of regional Australia;
  • we are dedicated to fostering the success and growth of regional communities and advertisers;
  • we remain steadfastly impartial, honest and accountable;
  • we always strive for excellence and integrity in our work;
  • we embrace diversity and believe in working together to achieve our best;
  • and we always comply with laws and regulations.

Local News

PRIME7 Local News augments the Seven Network’s news and current affairs services. PRIME7 produces six separate 30 minute local news bulletins each weekday for the Central West region of NSW, New England and the North West region of NSW, the North Coast of NSW, Wagga Wagga and the Riverina, and Albury-Wodonga.

GWN7 provides the only local news bulletin on television for viewers in regional Western Australia. The 30 minute local news bulletins are supplemented with local news and weather updates throughout the day and evening.  In addition to producing local news, PRIME7 produces a 6:30pm PRIME7 National News bulletin that, in the eastern states, follows PRIME7 Local News at 6pm.


The majority of content on PRIME7 and GWN7 is supplied through an affiliation agreement with the Seven Network that extends to 2023.

The Seven Network programming schedule is built on a foundation of Australia’s leading News Service, Sunrise, Home and Away and Better Homes and Gardens as well as AFL, Test and BBL Cricket and more recently Supercars.

Popular reality shows Big Brother, Farmer Wants a Wife, SAS Australia, The Voice round out the schedule.

Regional Investment & Community Support

PRIME invests in, and supports community partnerships, including:

  • Regional Achievement and Community Awards – NSW/ACT, Victoria and Western Australia
  • Young Achiever Awards – NSW/ACT, Victoria and Western Australia
  • Camp Quality
  • Variety The Children’s Charity
  • Regional Australia Institute
  • Royal Far West
  • RCH Good Friday Appeal
  • Victorian Tourism Industry Council
  • Channel 7 Telethon (WA)
  • Dowerin GWN7 Machinery Field Days
  • WA Top Tourism Awards
  • Scitech
  • Angelhands Inc
  • Western Australian Regional Small Business Awards
  • Leukaemia Foundation
  • Tourism Council of Western Australia
  • Relay For Life